News & Views

Data analysis transforms raw data into actionable insights, guiding strategic decisions. Learn the skills and benefits of expert-led analysis for business success.

This article explores the importance of cultural sensitivity within market research, highlighting the successes that come from acknowledging cultural differences. It also provides practical tips for incorporating these insights into your next market research study or marketing campaign, helping to build a stronger brand and engage with consumers on a deeper level.

We understand that many businesses operate with tight budgets, making it crucial that every penny spent on market research delivers valuable results. This article provides our top tips to help businesses maximise the value of their research efforts without breaking the bank.

Impact reporting is crucial for organisations to communicate their contributions to community change, offering transparency, celebrating achievements, and identifying areas for improvement. This article explores the ‘Theory of Change’ method, reviewing its effectiveness in accurately measuring social impact.

Within Market Research, success isn’t just about gathering data; it’s about harmonising stakeholder views to uncover valuable insights. This article explores the best strategies to overcome stakeholder conflict, ensuring that all voices are heard to drive meaningful insight.

Customer-centric research enables deep understanding of your customers’ needs, perceptions, and expectations. Learn why valuing customer experiences is vital, and how this insight can be advantageous your organisation.