Marketing Research Companies
Mackman Research is a UK marketing research company based on the Essex Suffolk border with easy links to London, Cambridgeshire & Norfolk.
We provide
tailored marketing research to public and private sector organisations and companies. Our marketing research company provides innovative marketing research design and
marketing research methodologies to inform decision-making.
Mackman Research specialise in
social research,
customer satisfaction surveys and other marketing research services. If you require a small, full service marketing research company for
qualitative research or
quantitative research, we can gather, collate and analyse on your behalf.
Core Research Services
We are a
customer satisfaction research specialist with a strong track record of delivering business to business customer satisfaction surveys
to
UK companies. Our customer satisfaction research methodologies include
face to face,
telephone,
online, and postal. The most effective customer satisfaction research makes important up front considerations about objectives,
methodology,
questionnaire design, timescales, analysis, reporting methods, and
incentives.
All customer satisfaction surveys are conducted following strict ethical guidelines as laid down by the
Market Research Society (MRS).
Social research demands justifiable
methodologies and research practices.
Social research may range from conducting
qualitative interviews, to large-scale (
quantitative) information gathering and statistical analysis such as local and national crime rates.
Mackman Research has a
team of highly qualified and experienced
social research specialists
who are able to meet the needs of both small and large organisations and companies.
Telephone interviews were once considered an inferior substitute to face to face surveys. Today
telephone interviews are a widely used method of gathering survey data. Mackman Research specialises in low volume
telephone interviews to senior executives in UK companies. We do not operate a call centre operation but instead have a small number of very skilled
telephone interview researchers. We encourage companies to have direct contact with the telephone interviewers working on your project.
Mackman Research Approach
We treat every project individually and not a templated one product fits all approach. Our
tailored research services ensure that results are statistically sound and relevant to the
needs of the companies commissioning them. Careful consideration is given to the
research methods employed and we will often use a blended approach. All market research projects are managed by a
Senior Market Researcher or
Company Director and are conducted following strict ethical guidelines as laid down by the
Market Research Society (MRS).
Marketing Research Services for Companies
Awareness Surveys & Brand Tracking
Competitor Research
Customer Satisfaction Surveys
Face-to-Face Interviews
Focus Groups
Mystery Shopping
Online Surveys
Telephone Interviews
