Announcement
Mackman Research has achieved the prestigious Market Research Society (MRS) Company Partner accreditation. Find out more by reading our latest update
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A leading UK market research company.
About Us
Mackman Research is a full service market research agency with a proven track record in gathering robust data that meets with organisational objectives. Our research services help businesses refine and grow, bringing organisations closer to their customers with in-depth understanding of customer behaviours and needs. For many brands we are the market research agency of choice for B2B customer satisfaction surveys, customer research & perceptions surveys, NPS surveys, competitor research and social research.
Established in 2003, we are proud to have worked with many different businesses and charities across a broad spectrum of sectors ranging from education, care and energy & renewables providers, engineering and technical specialists, to legal and financial services. Our happy clients take advantage of our years of experience that when combined with their own internal expert knowledge makes for impressive research outcomes. Our boutique team of researchers are qualified to Masters level and above, and we each have a specialist research interest. Find out more about Mackman Research and why we are the market research agency of choice for many organisations by clicking the button below.











A Selection of our Research services
We treat every research project as unique.
Customer Research
How satisfied are your customers? How do your customers rank your brand compared to that of your competitors? And how loyal are they to your brand or organisation? Find out how to gain insight from your customers and discover how to stay one step ahead of the competition.
Brand Research
How does your brand rank compared to others? How loyal are your consumers or clients to your brand, and how likely are they to recommend your product or service? Find out how we can analyse the health of your brand and help you to create a strategy for growth.
B2B Market Research
Are you looking for a B2B market research specialist? We structure our B2B market research around the characteristics and needs of your clients. Find out how we collaborate with businesses to deliver meaningful findings and forge strong bonds between you and your clients.
NPS
Want to gauge the overall satisfaction of your customers without undertaking full scale research? Net Promoter Scores are simple surveys that test customer loyalty. Find out how a simple NPS survey can help you to move your business forward.
Sector Experience
From international brands to essential local charities, our market research has guided important decisions.
We are proud of our story so far and are lucky to have worked with so many premium brands and some truly inspirational organisations. We are specialists in market research and information gathering and our work spans many sectors. See how we have delivered insight that has created growth and cultivated change.

Market Research Methods
How our market research delivers robust and meaningful insight.
Quantitive Research
We specialise in high quality insight. This extends to our quantitative methods, where we always deliver the very best data and recommendations, helping you to create strategies for change, and to share our findings with your key stakeholders.
Telephone Research
We are experienced at conducting high quality, low volume telephone surveys of senior executives, key stakeholders, and community representatives. As a boutique research agency, we do not operate a large scale and impersonal call centre.
Online Surveys
Our online surveys are assembled according to your needs, providing a personal, confidential, convenient option for participants to share their views. We like to apply a ‘human’ and personal element to our online process.
Qualitative Research
Our specialist qualitative researchers have years of experience as moderators and ethnographers, and we pride ourselves in our humanistic approach to uncovering what can often be sensitive information.
Focus Groups
Focus groups help you to connect with your direct market, so you can become more aware of what is going on with your customers, their motivations and attitudes. They are ideal when developing or testing solutions and strategies.
Desk Research
At Mackman Research, our highly qualified team can navigate their way through secondary data with ease, helping you to make thoroughly informed decisions using our professional researchers to collate, organise, and interpret information.

What Our Clients Say
Case Studies
See how our insight makes a measurable difference.
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Essex County Council: Follow-up Business Health Research
Essex County Council partnered with Mackman Research to conduct follow-up research assessing the health of Essex businesses after an initial study during the COVID-19 pandemic in 2020. Discover insights from our mixed-method approach and key findings.
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Clear Thinking IT Solutions – Customer Satisfaction Survey
Mackman Research conducted a small-scale customer satisfaction survey for Clear Thinking Solutions to receive insightful feedback on their services and identify potential areas for innovation. Learn more about our research methodology and results for this project.
Our Latest Blog Posts
From research tips to industry updates.
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‘Buy Cheap, Buy Twice’ – Why Business Research Must Be Treated As A Strategic Investment
Too many businesses treat research as a cost to cut, not a strategic tool to drive confident decisions. This article explores why investing in high-quality research upfront can save time, money, and missed opportunities in the long run.
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The Role of Market Research in Shaping Sustainable Business Strategies
Discover the importance of a sustainable business strategy, and learn the ways in which market research can guide your sustainability initiatives to give you a competitive advantage.
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How To Engage Gen Z In Market Research
As the largest emerging consumer group, Gen Z values authenticity, social responsibility, and digital-first experiences, challenging traditional market research methods. Explore their key traits & participation barriers, and discover innovative strategies to effectively engage them.