MRS Operations Awards Winner 2021

Your full service market research agency.

Our team of specialist market researchers will work with you to design research that delivers meaningful and user friendly insight. Contact us today to speak with a senior member of our team.

Face To Face Survey, Mackman Research, Market Research Agency

Mackman Research has achieved the prestigious Market Research Society (MRS) Company Partner accreditation. Find out more by reading our latest update

Paul and Gemma Mackman, founders and owners of Mackman Group
DR GEMMA MACKMAN & PAUL MACKMAN Owners

Mackman Research is a full service market research agency with a proven track record in gathering robust data that meets with organisational objectives. Our research services help businesses refine and grow, bringing organisations closer to their customers with in-depth understanding of customer behaviours and needs. For many brands we are the market research agency of choice for B2B customer satisfaction surveyscustomer research & perceptions surveysNPS surveyscompetitor research and social research.

Established in 2003, we are proud to have worked with many different businesses and charities across a broad spectrum of sectors ranging from education, care and energy & renewables providers, engineering and technical specialists, to legal and financial services. Our happy clients take advantage of our years of experience that when combined with their own internal expert knowledge makes for impressive research outcomes. Our boutique team of researchers are qualified to Masters level and above, and we each have a specialist research interest. Find out more about Mackman Research and why we are the market research agency of choice for many organisations by clicking the button below.


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University of Nottingham logo - following market research by Mackman Research Market Research Agency
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Chelmsford City Council logo - following award winning market research by Mackman Research Market Research Agency
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A Selection of our Research services

We treat every research project as unique.

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Customer Research

How satisfied are your customers? How do your customers rank your brand compared to that of your competitors? And how loyal are they to your brand or organisation? Find out how to gain insight from your customers and discover how to stay one step ahead of the competition.

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Brand Research

How does your brand rank compared to others? How loyal are your consumers or clients to your brand, and how likely are they to recommend your product or service? Find out how we can analyse the health of your brand and help you to create a strategy for growth.

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B2B Market Research

Are you looking for a B2B market research specialist? We structure our B2B market research around the characteristics and needs of your clients. Find out how we collaborate with businesses to deliver meaningful findings and forge strong bonds between you and your clients.

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NPS

Want to gauge the overall satisfaction of your customers without undertaking full scale research? Net Promoter Scores are simple surveys that test customer loyalty. Find out how a simple NPS survey can help you to move your business forward.

Sector Experience

From international brands to essential local charities, our market research has guided important decisions.

We are proud of our story so far and are lucky to have worked with so many premium brands and some truly inspirational organisations. We are specialists in market research and information gathering and our work spans many sectors. See how we have delivered insight that has created growth and cultivated change.

Dr Gemma Mackman

Market Research Methods

How our market research delivers robust and meaningful insight.

We specialise in high quality insight. This extends to our quantitative methods, where we always deliver the very best data and recommendations, helping you to create strategies for change, and to share our findings with your key stakeholders.

We are experienced at conducting high quality, low volume telephone surveys of senior executives, key stakeholders, and community representatives. As a boutique research agency, we do not operate a large scale and impersonal call centre.

Our online surveys are assembled according to your needs, providing a personal, confidential, convenient option for participants to share their views. We like to apply a ‘human’ and personal element to our online process.

Our specialist qualitative researchers have years of experience as moderators and ethnographers, and we pride ourselves in our humanistic approach to uncovering what can often be sensitive information.

Focus groups help you to connect with your direct market, so you can become more aware of what is going on with your customers, their motivations and attitudes. They are ideal when developing or testing solutions and strategies.

At Mackman Research, our highly qualified team can navigate their way through secondary data with ease, helping you to make thoroughly informed decisions using our professional researchers to collate, organise, and interpret information.

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What Our Clients Say

Case Studies

See how our insight makes a measurable difference.

Our Latest Blog Posts

From research tips to industry updates.