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Leading ‘Help to Buy’ research for Essex based conveyancers

October 30th, 2013

What the client says

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Mackman Research has successfully completed a perception survey on behalf of Essex based conveyancers, New Homes Law. New Homes Law was keen to explore the public’s awareness of the Government’s new Help To Buy Scheme. They needed to engage with their potential purchaser’s in Colchester and Chelmsford to measure the level of awareness of people in these two locations, to help inform and drive a strategic marketing plan for the business.

We designed a survey in order to gather the required information in the form of a street survey. Our researchers carried out the perception survey using face to face interviews in both Colchester and Chelmsford.

Sara Cullis, Client Lead, said, “We are really satisfied with the findings of our face to face research. The findings indicate a high awareness of the Government Help To Buy Scheme. This was most likely due to the Government pre-announcing the new phase of the scheme resulting in a flurry of press and media coverage just before the research was undertaken. The key outcomes will inform a very exciting campaign for our clients.”

To find out what Mackman Research could do for your business, get in touch here or give us a call on 01787 388038



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