Author archive for Mackman Research

  • Apr302020
    Man with a laptop looking at graphs

    Quantitative and Qualitative Research – What’s the difference?

    The differences between qualitative and quantitative research methods not only affects how many people you can survey, but also impacts upon how findings are presented and how much information or detail can be extracted from that data.

    Read more
    Mackman Research
  • Apr142020
    Yellow telephone on side table next to a sofa

    Four Key Reasons to use Telephone Surveys

    Telephone surveys remain a reliable and effective form of data collection. Here we explain the advantages, including quality control and accessibility.

    Read more
    Mackman Research
  • Apr022020
    Open book containing logos along with pencils and a mobile phone

    How to make the most of Competitor Research

    Competitor research provides a valuable indicator of a business’s position in an industry and enables them to offer a distinctive proposition to customers.

    Read more
    Mackman Research
  • Mar242020
    Customers completing a customer satisfaction survey

    Why are customer satisfaction surveys important?

    Customer satisfaction surveys are a key tool to help businesses understand customers & improve experiences. Learn how to measure & improve satisfaction.

    Read more
    Mackman Research
  • Jan072020

    Customer Survey – Mixed Methodology

    Read more
    Mackman Research
  • Jul252019

    Employee Survey – Telephone interviews

    Read more
    Mackman Research
  • Apr302019

    Members Survey – Mixed Methodology

    Read more
    Mackman Research
  • Mar062019

    Net Promoter Score – Herts FullStop

    Read more
    Mackman Research
  • Jun292015

    Housing Association research to make an impact

    Read more
    Mackman Research
  • Mar312015

    Campaign launch to help region’s care homes

    Read more
    Mackman Research